The 2 Must-Ask Questions of Member Affinity Programs

Don't "Give Away the Farm" When Agreeing to an Affinity Partnership

Are your affinity offerings really effective in attracting and retaining members? Is your affinity partnership more take than give? How do you hold your affinity partner accountable for their side of the deal?


Bringing on an affinity program or partner can be an effective way of adding to the membership value proposition to support and improve recruitment and retention efforts.  How can an organization ensure the relationship is balanced, equitable, and truly does attract and retain members? Learn about the two important questions you must ask about these shared collaborations to ensure your membership program experiences growth rather than decay.


 The Next Steps, LLC is a CAE Approved Provider. This program may be applied for half (.5) a credit toward your CAE application or renewal professional development requirements.

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The Next Steps, LLC
September 24, 2019
12:30pm Eastern Time
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